“At the end of the day, regardless of how much you know, you never know enough,” says Esther Cardenas, founder of LOLA and Certified Grief Recovery Specialist in San Antonio, Texas.

Cardenas, who spent 20 years as a life and health insurance agent, created LOLA after losing both her father and her husband within just two months of each other. She quickly found herself in over her head when it came time to process both the personal and the business side of these devastating losses.

“When you are in a vulnerable position, people can take advantage of you, especially on the business side,” she explains, adding that she learned many lessons the hard way. It was through those experiences that she realized that there was not a comprehensive program in place to address all her many questions. As a result, it took her nearly three years of trial and error to settle both estates.

“I didn’t want anyone else to go through what I went through so I created LOLA to serve as a flashlight for people going down this dark tunnel.”

Esther is a Certified Grief Recovery Specialist, located in San Antonio, Texas.